Shanghai Hongguang Display Technology Co. Ltd.
LED display from mass display to creative display!
2019-12-17
442
The LED display industry is a very grassroots industry. At the beginning of the development of the industry, driven by market interests, more and more funds and raw materials began to enter the industry.With the continuous increase of display companies, display companies have begun to fight a price war in order to survive and develop.The rise of price wars is detrimental to all companies in the long run.Even for companies that have won the price war, profit margins are compressed very thinly.Hongguang Display sought a new way out and began to dig deeper into LED creative displays.
In recent years, with the continuous development of the economy, the continuous rise of construction in smart cities, night travel economies, etc. has also provided a good environment for the nurturing of creative displays on LED displays.
Creative display first made a change in "shape”, and the square display module was changed in shape. Various shapes of display screens such as triangular screens, circular screens, trapezoidal screens, and tree-shaped screens also began to be born at this time.The change in the shape of the LED display has attracted people's attention and occupied a certain market.With the continuous maturity of LED display-related technologies, the continuous emergence of emerging display market demand, and the blessing of AR/VR, artificial intelligence (AI) and other technologies, LED display has moved from mass display to a deeper level of creative display, to explore and develop a new creative display market.
Cross-border integration
The creative display market has broad prospects, and more and more companies will flood into the ranks of creative display in the future.In order to have a longer-term development in the creative display market, Hongguang Display needs to tap a deeper level of creative display, and creative display companies also need to move from a single creative to a system-integrated creative display. To complete such a creative transformation, cross-border integration is required. There are more exchanges and cooperation with other industries.
The cross-border integration of LED display creative enterprises to expand and strengthen the creative display market requires efforts from two aspects.
First, integrate the peripheral technology of the display screen.In recent years, the technology around the LED display screen has been maturing. From the perspective of LED creative display companies, they must not only make display products, but also have a deeper understanding of the technologies blessed by the LED display screen such as 5G, HDR and other technologies. Only an in-depth understanding of these technologies can we better play the characteristics of these technologies.LED display creative enterprises must have more in-depth cooperation with peripheral related supporting enterprises, and the LED creative display screen and peripheral supporting products can be reasonably and effectively integrated to achieve the ideal display effect.
Second, integrate the display screen into the scene construction.In the design of some Wumei stage scenes, LED creativity should serve the content of Wumei. On the basis of service, the LED display should give full play to its own advantages. The LED creative display should not dominate the stage of Wumei, nor should it let its own display advantages be buried in the scene, and its performance is insignificant.Only by making the two complement each other can a better display effect be presented.
Creative display is booming, and Hongguang Display will forge ahead on the creative road and continue to explore a wider market.
It is a high-tech enterprise, a small technology giant enterprise, and a specialized and special new enterprise integrating the R&D, manufacturing and sales of LED creative business display products; The company has two subsidiaries and two holding companies;
To provide excellent visual intelligent display terminals for users and business users in the global government public service field, the products are exported to many countries and regions around the world. The products are widely used in the fields of command center, radio and television broadcasting, exhibition and exhibition, stage rental, advertising media, front window, smart city, etc.
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